Campaign Creation

During early rounds of usability testing, the campaign creation flow was said to be disorienting due to lack of context. Sites that include hundreds to thousands of pages can appear in the scroll window and the name of the page alone was not enough to identify its contents. The new design uses a "quick view panel" that includes information like page details, audience information + reach, and rich page thumbnails.

Contribution:
Interaction and visual design.

Credits:
Tom Genoni- Sr. UI Engineer